Samantha heads Hilton’s Development across East Africa focusing on brand expansion across 12 countries in the region. Her hospitality career of 27 years spans three continents – USA, Europe and Africa – in various roles in development, operations, management, consulting and advisory. Previously, she was the Managing Director and co-founder of a consulting and management firm focused on the extended stay and serviced apartment market in Kenya. Prior to this, she worked in hospitality asset management in Boston, MA improving the performance of hotel assets under institutional ownership managed by the main hotel brands such as Starwood, Marriott, Hilton and Hyatt. She holds a Masters degree in Hospitality Management (MMH) specialised in hotel real estate finance from Cornell University, USA, a Bachelor of Science degree in International Hospitality Management from Hotel School Les Roches, Switzerland and a Diploma in Hotel Management and Administration from Kenya Utalii College.